Collection of works by Daniel Bruson ANIMATION DIRECTOR & GRAPHIC ARTIST ¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬

Melissa Power Of Love

The guys from Coala Filmes were invited by Melissa to create this huge stop motion piece, sticking no less than 350,000 Post-It notes on their Gallery walls in São Paulo. Coala then asked me to do all the Art Direction and Animation.

It took about 5 months since the first sketches until the final cut. The walls were 8 meters tall and more than 20 meters wide, so the first thing we had to do was to figure out how to make the animation possible. I created the first 4 scenes based on previous fronts that covered the Gallery walls for the last few years. But the last scene, which closes the movie, was totally original.

I created all the layouts and animation first digitally, and then the producers at Coala would transpose it to the walls, which was not always an easy logistics. Having to adapt everything to the Post-It size and number of colors available, the Art Direction was thought as a big low resolution piece, more or less inspired by early video games graphics, specially their use of pixelated gradients.

Here are the concept arts and an animation reference:

The funniest thing was to see people interacting and leaving all kinds of messages written on the walls. By the way all Post-It notes were later recycled.

Credits :

Direction : César Cabral
Production : Coala Filmes
Art Direction: Daniel Bruson
Animation: Daniel Bruson & all the people that worked on set
Client : Melissa
Full Credits at Coala Filmes