Pete’s Story is a true account of a boy that suffered from his mother’s violence over his childhood years in the UK. NSPCC and Lovers invited me to create this frame by frame watercolour ink animation to communicate the story’s haunting and delicate atmosphere.
NSPCC is the leading children’s charity in the UK and is widely known for its long fight for childhood protection. The film was used to reach out potential donors and to create awareness among young people about child abuse and what NSPCC can do to help.
The idea was to convey a mixture of fear, solitude and the imminence of violence confined inside this labyrinthic house, in contrast with the green touch points that show potential (but unused, in this case) interfaces between Pete and NSPCC. I worked five months to create this watercolour animation frame by frame, on paper, and then compose it digitally in post production. Here’s the Animation Breakdown.
Special thanks to Alex Ostrowski and Ally Carter for their trust, motivation and support throughout the whole process.
Credits : Direction : Daniel Bruson Creative Direction : Alex Ostrowski Executive Production : Andrew Hunter Animation, Painting, Compositing : Daniel Bruson Assistance Animation :Erik Righetti Screenplay : Alex Ostrowski General Assistance : Talita Annunciato Producer : Ally Carter Writer : Alex Ostrowski Creative Agency :Lovers Sound Design : Cassini Sound Client :NSPCC